APPENDIXES.

 

1. Glossary 

Term

Description

Affiliate Program (AP)

An affiliate/associate program is a cost-effective way to promote products/services/ideas or information by means of sharing profits with promoters (affiliates).

AP Organizer

A person or organization that implements an AP

Affiliate

A participant in an AP whom the Organizer pays for promotions.

Affiliate's ID

The unique identifier of an affiliate

Reference ID

ID of the old affiliate who referred a new affiliate to the AP

Sales/leads generated by an affiliate

Sales/leads to customers referenced by the affiliate

Sub affiliate (1st level sub affiliate)

An affiliate who joins the AP on the reference/recommendation of an accepted affiliate

nth   level sub affiliate

A sub affiliate of an (n-1)th   level sub affiliate

1st level sub net of an affiliate

All sub affiliates of the affiliate

nth  level sub net of an affiliate

All mth level sub affiliates of the affiliate, m=1,...n

 

  Affiliate 1 (ID1)

   

 Refers/recommends to an AP

  

                                                                   Affiliate 2 (ID2)

 FIG.1

 

Affiliate 1 with ID=ID1 recommends a new person to the AP. This person becomes the new affiliate with ID=ID2.  In this case, Affiliate 2 is a sub affiliate of affiliate 1. ID1 is the reference ID for Affiliate 2.

 2. Quick Overview of an Affiliate Program (AP) Business Cycle 

    1. Research the Needs

You create an AP not for yourself but for the affiliates; therefore you should know what they want. To do this you should:

            Design a questionnaire

            Have affiliates fill out questionnaire

Collect answers

Analyze the responses

      Determine the needs 

    1. Design the AP

The next step should be to design the AP. The main steps of this stage are:

Analyze the needs

Make decisions about the type of AP

            Type of reference (advertisement, for example click; registration of user-lead; sale)

            Type of payment (fixed amount of money or % of sale)

            Reward scale (number of levels, amount on each level)         

Implementation issues (periodicity of payments, minimal limit, unit of payment,etc.)

    1. Announce the AP

There are many ways to announce your AP, including these:

Registration in AP directories

Presentations

Publish in the press

Publish on the Net

Messages distribution 

    1. Manage the AP

These are the every day’s tasks for managing the AP:

Register affiliates

Register orders/sales/leads

Generate reports

Reward affiliates

Register payments

Communicate with the affiliates

Analyze trends and performance

Make decisions   

 

 

Copyright © 2002 AdvMathAppl
Last modified: Jan 14, 2002